Project Overview
Equiniti is a leading specialist in technology, finance and administrative services in complex or regulated markets. This project involved creating a web application that connects businesses to their shareholders and helps business adapt to their customers changing needs through account management and reporting.
I was the sole UX/UI Lead on the project. I built a team of UI designers and UX researchers that included a mix of permanent staff and contractors. I introduced design thinking to the business, established a user centred design process and lead the production of a design system. There was a discovery phase that included stakeholder interviews, competitor reviews, Information architecture workshops, personas, co-designed prototypes and user testing and evaluation.
We worked within an agile environment and during technical build there was a close working relationship with the key stakeholders and technology teams. I was involved in all levels of product design and development from research to implementation. This was a key role for driving change in Equiniti’s digital products that included B2C and B2B applications across web and native app platforms.
  • Project Manager
  • Delivery Manager
  • Scrum master
  • UX/UI Lead
  • 2 UI Designers
  • UX Researcher
  • Business Analysts
  • Developers
  • Marketing/Creative
  • Key business stakeholders
  • Conducted usability reviews and analysis
  • Conducted stakeholder interviews
  • Heuristic review of original product
  • Competitor reviews
  • Created products personas
  • Improved user experience to deliver on key business metrics
  • Production of low and high-fidelity wireframes
  • Built interactive prototypes to demonstrate and test designs
  • Communicated design concepts to stakeholders
  • Mapped user journeys
  • Created modular, scalable and reusable solutions